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Balmoral Castle & Estate
Branding, Guidelines, UX & UI
Balmoral Castle has been the Scottish home of the Royal Family since it was purchased for Queen Victoria by Prince Albert in 1852, having been first leased in 1848.
In the autumn of 1842, two and a half years after her marriage to Prince Albert, Queen Victoria paid her first visit to Scotland. They were so struck with the Highlands that they resolved to return. A further visit to Perthshire and then Ardverikie encouraged them to seize the opportunity to purchase Balmoral.
The Balmoral logo is the most recognisable element of our visual identity.
Balmoral Castle &
Estate Core Brand Fonts
These are our core brand Fonts. We should always aim to use these fonts in all communications and brand related assets to ensure consistency and to help build solid brand foundations
